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Case Study Industry: Distribution ยท Guadalajara, Mexico

How Distribuidora Omega cut quoting time
from 3 hours to 5 minutes

The Distribuidora Omega sales team was losing over 3 hours a day processing quotes in Excel. With an automation implemented in 5 business days, the same process now takes 5 minutes โ€” zero errors, no human intervention.

97%
Reduction in
quoting time
0
Pricing errors
since go-live
5 days
From diagnosis
to production

3 hours lost on every single quote

Distribuidora Omega manages a catalog of over 800 products with prices that change weekly based on supplier updates. When a customer requested a quote, the process was always the same: search for the price in an Excel file, copy products one by one, calculate discounts manually, create the PDF in Word, and email it.

The result: quotes that took between 2 and 4 hours to reach the customer. Frequent pricing errors that caused rework and friction. And a sales team stuck in administrative tasks instead of closing deals.

Key problems identified:

  • 100% manual process: search, calculate, format, and send
  • Pricing errors in ~15% of quotes
  • Customer response time: 2 to 24 hours
  • Team spending up to 3 hours/day just on quoting

A workflow that quotes automatically, in minutes

We designed and implemented an automated workflow that connects the customer's request form with an up-to-date price catalog in Google Sheets, automatically generates the quote PDF, and sends it to the customer by email and WhatsApp โ€” all without the sales team touching anything.

How the workflow runs

๐Ÿ“
Customer request
Web form, email or WhatsApp
๐Ÿ“Š
Fetches price catalog
Google Sheets with live pricing
๐Ÿ“„
Generates quote PDF
Logo, discounts and totals calculated
๐Ÿ“จ
Sent automatically
Email + WhatsApp to customer in minutes

From 3 hours to 5 minutes, from day one

Before Simplia

  • 2โ€“4 hours per quote
  • Pricing errors in ~15% of cases
  • Customers waiting up to 24 hours
  • 3 hours/day of team time on admin

After Simplia

  • 5 minutes per quote
  • Zero pricing errors
  • Customer gets response in minutes
  • Team focused on closing sales
"

"We used to spend 3 hours processing quotes manually. With Simplia it takes 5 minutes โ€” and zero errors. The team now has time for what actually matters: selling."

R

Roberto M.

Commercial Director ยท Distribuidora Omega, Guadalajara

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